How Much Does Direct Mail Cost Per 1000?

Cost per thousand, or CPM is a common way that advertising is measured. It essentially boils down a price of an advertisement to a per unit cost for 1,000 “impressions”.
To calculate direct mail cost per 1000, take the total cost of the campaign & divide it by 1,000.
Let’s take a sample 10,000 piece 4 x 6 postcard campaign
Costs: Printing, Paper, Postage, Tracking = $.50 per piece or $5,000 total. Consumer List purchased could cost $300-$1,500 or more. Also, you need to add the cost to run the campaign $300-500.
Total cost = $5,600-7,000. Cost per 1000 of a direct mail campaign = $5,600.00/1,000 or $5.60-$7.00.
Direct mail cost per 1000 is used to compare direct mail costs to costs of other media. For example:
• Cable TV Cost Per 1000 – $23.00
• LinkedIn Ad Cost Per 1000 – $8.39
• Direct Mail Cost Per 1000 – $5.60-$7.00

Why are we better than direct mail? We offer the ability to target current customers in your area that are at your competitors or derivative locations that have the same needs as your customers. We also don’t send one piece of mail, you are able to target the customers multiple times a day, week or month depending on the size of your audience.

Do you want the ability to target all those places within 5-10 miles of your business?
With the ability to send marketing banners to those customers multiple times a day, week or month.
Where will the target customers see the advertising?
Anywhere they are online, this technology allows you to target their cell phone, home computer, work computer on any site they are reading.

Do Non-Facebook users see these ads? YES

Can you filter the targets list? YES, you can target based on age, male or female, married, cars they drive, homeowner and many more.
If you think that your direct mail campaigns marketing dollars are not providing you a good return ask to speak with our team about the options for you company.